1997
The dream began with the 17-square-meter xiǎo jīng líng Children's Clothing Store.
2001
Changsha Eya Industrial Co., Ltd. was established, becoming the first chain of maternity and baby product stores in Hunan Province.
2004
Eya started offering brand distributor services and became a sales agent for brands such as Pigeon, Biostime, and Philips Avent.
2008
Mā mǐ zhī xuǎn E-Commerce Co., Ltd. was founded, starting the company’s e-commerce business on platforms like Tmall, JD.com, and Taobao.
2010
The Guangzhou Branch was established, making the company a national maternity and baby product store chain.
2011
Shenzhen Saimo Co., Ltd. was established and launched its own brands, Miàojiā Bǎobèi”, “Xiáng Bā Lā”, and “Kiss Cotton, mainly dealing in children's clothing and maternity and baby products.
2012
The Tibet Branch was established, making it the first mainland maternity and baby product chain to establish a presence in Tibet.
2013
The Xiamen Branch was established, expanding our chain of maternity and baby product stores to a fourth province - Fujian
2016
The Beauty + Health Business Division was established, launching our business in postpartum physical care and mental health for mothers.
2019
The Franchise Division was established, transitioning Eya from direct operation to a franchise model.
2020
The New Retail Online Operation Guangzhou Project Department was established, starting our internet content business.
2021
The Douyin Live Streaming Project Department was established, officially marking our entry onto the Douyin platform.
2022
The cotton product and FMCG supply chain were separately established as a company to focus on the supply chain model.
2023
Eya actively explored overseas markets, and participated in the China-Nepal Economic and Trade Talks twice, as well as signing contracts.
2024
Eya entered the Southeast Asian market, starting cross-border e-commerce trade, and opened a store in Nepal in the same year.
