Eya, established in 1997, is a well-known trademark in China.
The brand intensively cultivates in the maternity, baby, and children's product sectors and for ages 0-12.
As of 2024, it has more than 400 directly-operated and franchise stores in Hunan, Guangzhou, and Tibet in China.
Eya is committed to disseminating scientific parenting principles to every family, providing customers with maternal and infant products that offer outstanding value, style, and quality. We advocate a fresh parenting approach characterized by care, fashion, and science, aiming to enrich the lives of children worldwide.
The Eya Group consists of six major business segments: direct operation chain and retail, partnership and franchising, health & beauty, the cotton and FMCG supply chain companies, live-streaming, and cross-border trade.



Eya is engaged in independent R&D, production, retail, and wholesale, and has its own brands: Miàojiā Bǎobèi, Xiáng Bā Lā and Kiss Cotton
Following the brand philosophy of "Quality Life, Not So Expensive," Eya is committed to providing a natural, environmentally friendly, comfortable, and healthy lifestyle with its Kiss Cotton brand for global enthusiasts of high-quality living.
Related products include: wet wipes, dry tissues, laundry detergent, bathtubs, basins, and other supplies, as well as cotton products such as outerwear, underwear, bedding, sundries, etc.
Welcome to the Eya News Center! We will update the news from time to time. Currently, Eya is actively exploring the markets in Tibet and Southeast Asia, looking for suitable partners to join our stores. Moreover, we are also opening up our cotton products supply chain partnership to the B-side!