Eya

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Clothing and textiles

Formula milk

Supplies

Diapers

Nutritional supplements

Baby food

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About Us

Eya, established in 1997, is a well-known trademark in China.
The brand intensively cultivates in the maternity, baby, and children's product sectors and for ages 0-12.
As of 2024, it has more than 400 directly-operated and franchise stores in Hunan, Guangzhou, and Tibet in China.
Eya is committed to disseminating scientific parenting principles to every family, providing customers with maternal and infant products that offer outstanding value, style, and quality. We advocate a fresh parenting approach characterized by care, fashion, and science, aiming to enrich the lives of children worldwide.
The Eya Group consists of six major business segments: direct operation chain and retail, partnership and franchising, health & beauty, the cotton and FMCG supply chain companies, live-streaming, and cross-border trade.

400 stores

Including full-category mother and baby store，franchise-operated children's clothing brand collection stores and shops-in-shops!

Eya Private Labels

Eya offers its own brands including “Miàojiā Bǎobèi”, “Kiss Cotton”, and“Xiáng Bā Lā”

Clothing supply chain

For ages 0-12,including Outwear underwear & innerwear、baby beddings、Individual Items 、homewear、princess dress、Chinese cultural clothing

Solutions

Supply Chain Model

Eya has a powerful supply chain system and can provide products with the highest cost performance.
1. Eya has cooperated with over 300 high-quality domestic and international brands in eight major categories of maternity and baby products: clothing and cotton products for ages 0-12 (outerwear, underwear, bedding, sundries), formula milk, supplies, diapers, nutritional supplements, complementary foods, strollers, and toys.
2. Eya has exclusive brand agent
a. Invested (partnership) brands: supplies—qìng bǎo shēng, health category—lì xuān táng
b. Exclusive agent of following brands: sales agent of domestic baby skincare products—qìng bǎo shēng, milk powder—Biostime, Nestlé, Mead Johnson, FEIHE, YILI, and JUNLEBAO, paper products—Huggies and similar brands, international adult skincare brands
Private lables

Eya is engaged in independent R&D, production, retail, and wholesale, and has its own brands: Miàojiā Bǎobèi, Xiáng Bā Lā and Kiss Cotton
Following the brand philosophy of "Quality Life, Not So Expensive," Eya is committed to providing a natural, environmentally friendly, comfortable, and healthy lifestyle with its Kiss Cotton brand for global enthusiasts of high-quality living.
Related products include: wet wipes, dry tissues, laundry detergent, bathtubs, basins, and other supplies, as well as cotton products such as outerwear, underwear, bedding, sundries, etc.

News Center

Welcome to the Eya News Center! We will update the news from time to time. Currently, Eya is actively exploring the markets in Tibet and Southeast Asia, looking for suitable partners to join our stores. Moreover, we are also opening up our cotton products supply chain partnership to the B-side!

In 2024, Tibet Eya held the first Pregnancy, Infant and Children Expo.
In August 2024, Tibet Eya held the first Pregnancy, Infant and Children Expo in Lhasa. This expo covered an area of 1,000 square meters, and 30 brand owners participated in it together! Infant milk powder, paper products, daily necessities, clothing and toys were exhibited and sold on site! Eya prov Read More
In 2024,Eya attend the 17th Economic and Trade Fair in Eepal，and signed successfully
The 17th China (Tibet) - Nepal Economic and Trade Fair was grandly held in Kathmandu, the capital of Nepal, from April 29th to May 3rd, 2024. This expo aimed to further promote the bilateral economic and trade relations between Nepal and China (Tibet). Read More
In 2023, Eya held an annual meeting with the theme of "Fiery and Passionate", which was bustling and prosperous.
Deng Da, the president of Eya, delivered an important speech: Facing the current situation of physical stores, Eya people should blaze a new trail! Read More

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